Byvano vs Tolstoy vs Videowise: Which Shoppable Video App Is Right for You?

The Shoppable Video Landscape

As video commerce gains momentum, Shopify merchants have more choices than ever when it comes to adding shoppable video to their stores. Three platforms stand out: Byvano, Tolstoy, and Videowise. Each has its strengths, but they differ significantly in pricing, features, and approach.

Feature-by-Feature Comparison

Pricing Breakdown

The biggest differentiator is pricing. Byvano offers a genuine free plan with 5 videos — enough to test whether shoppable video works for your store without any commitment. Tolstoy and Videowise offer free trials, but require a paid plan to continue.

For growing brands, Byvano's Starter plan at $29/month includes 25 videos and all widget types — significantly more affordable than comparable tiers from Tolstoy ($49/month) and Videowise ($99/month). At scale, Byvano's unlimited plan at $99/month competes with Tolstoy at $199/month and Videowise at $299/month.

Ease of Use

Byvano was designed from the ground up for simplicity. The entire setup — from connecting your Instagram to having live shoppable videos on your store — takes under 5 minutes. There's no code to write, no complex configuration, and no design expertise required.

Tolstoy has a solid interface but can feel overwhelming with its extensive feature set. Videowise is powerful but geared more toward larger brands with dedicated e-commerce teams. If you're a solo founder or small team, Byvano's streamlined experience is a significant advantage.

Social Media Integration

All three platforms support importing from major social platforms, but Byvano's direct import flow stands out. Connect your Instagram, YouTube, or TikTok account and import videos with a single click. No manual downloading and re-uploading required.

Byvano also supports SKU-based product search — essential for stores with large catalogs where searching by product title alone is inefficient.

When to Choose Each Platform

Choose Byvano if: You want the fastest setup, the most affordable pricing, and a clean interface that doesn't overwhelm. Ideal for small-to-mid-size Shopify stores, direct-to-consumer brands, and teams without dedicated developers.

Choose Tolstoy if: You need advanced interactive video features like branching video flows and quizzes, and you have the budget for their higher-tier plans.

Choose Videowise if: You're a larger brand with a dedicated e-commerce team, need enterprise-grade analytics, and don't mind a higher price point.

Our Verdict

For most Shopify merchants, Byvano offers the best combination of simplicity, value, and features. The free plan lets you validate the concept risk-free, the setup takes minutes instead of hours, and the pricing scales reasonably as your store grows. It's the shoppable video platform built for real merchants, not enterprise committees.

Try Byvano free — no credit card required

See why merchants choose Byvano for shoppable video.