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Shopify App Store installs: Free, Starter, and Growth bill through Shopify Admin only. Enterprise is contact-only and not sold via the App Store.
Most shoppable video apps bill on impressions or video views. Byvano bills on how many videos you publish. That distinction matters more than the headline number, so it is worth setting the two models side by side.
| Platform | Entry paid plan | Billed on |
|---|---|---|
| Byvano | $29/mo | None |
| Videowise | $9/mo (Videowise Pro, 1,000 widget impressions) | Unique widget impressions |
| Tolstoy | $19/mo (Shoppable Plus, 5,000 impressions) | Widget impressions plus AI tokens |
| Vidjet | $49/mo (Starter — 4,000 video views/mo, 40 hosted videos) | Monthly video views and hosted-video count |
| Firework | Publicly reported at $39/mo (Starter, up to 10,000 monthly video views) | Monthly video views |
| Moast | $15/mo (Pro) | None — Moast does not bill on views or impressions |
| Videeo by CommentSold | Shoppable video paid plans from $29.99/mo; mobile app $79.99/mo | Video views on the shoppable tier, plus a 5% usage fee on sales made through live streams |
| Bambuser | $79/mo (Essential — 2,000 views/month, billed annually at $948) | Monthly video views |
| Sprii | Reported at $995/mo (Sprii Social) | Plan-tier based rather than per-view, but entry pricing starts near $1,000/mo |
On a metered plan, the months your marketing works are the months your software bill rises. A product page that goes viral raises impressions, raises overage and raises the invoice — at exactly the point where ad spend and fulfilment are already pressuring margin. Tolstoy charges $10 per additional 1,000 impressions; Vidjet moves you up a view tier; Firework is publicly reported at $5–$10 per 1,000 views.
Byvano caps plans by published video count, which is a number you set at planning time rather than one the market sets for you. Growth is $99/mo for unlimited videos, and it stays $99/mo whether the widget is seen a thousand times or a million.
This is not a claim that metering is wrong. It ties cost to usage, which is defensible. It is a claim that you should price the model, not the sticker — and that a tool which is cheaper at 5,000 impressions can be considerably more expensive at 500,000.
Five videos, one connected social account and a carousel widget, with a small Byvano credit on the storefront. Enough to put video on your three best-selling product pages and see whether conversion moves before you spend anything. Most merchants know within two weeks.
Twenty-five videos, two social accounts, every widget format, basic analytics and no storefront branding. This is the right tier for a catalogue where a few dozen products carry most of the revenue: enough video to cover your top sellers properly rather than sampling them.
Unlimited videos, all social accounts, full analytics including attributed revenue, and priority support. The tier that makes sense once video is part of how you merchandise rather than an experiment — and the point at which unlimited stops being a marketing word and starts saving you money against a metered competitor.
Custom integrations, a dedicated manager and API access, arranged by agreement. Enterprise is contact-only and is never sold through the Shopify App Store.
Byvano bills through two entirely separate channels, and which one applies to you depends on how you installed — not on which you would prefer.
Paid plans include a 60-day free trial and no card is required to start. Annual billing saves 20% — Starter is $278/year and Growth is $950/year, billed through Shopify.
Cancelling follows the same split: Shopify merchants cancel in Shopify Admin, everyone else from the byvano.com dashboard. Existing videos stay in your library, and because Byvano streams from your connected accounts rather than taking ownership of your files, the originals remain yours regardless.
If you exceed your video limit, you are notified and can upgrade. Videos already published keep working — the limit governs how many more you can add, not whether your storefront keeps rendering.