Video Commerce Data & ROI

Video commerce attracts an unusual amount of recycled statistics. The same handful of numbers circulates between blog posts, each citing the last, and very few trace back to a study anyone can read.

These posts try to be careful about that: sourced benchmarks, honest ranges rather than single headline figures, and models you can run against your own traffic. The metric most consistently under-reported in this category is return rate — video that sets accurate expectations about fit and scale shows up there before it shows up in conversion, and for apparel that effect is frequently the larger one.

Every article here is written for merchants who have to make this work rather than read about it, and each one links to the others worth reading next. If you are evaluating platforms rather than tactics, the comparison hub carries verified pricing for nine of them.