Pricing verified 28 July 2026
Shoppable video plus AI content studio and AI shopping assistant. Here is how the two tools actually differ on pricing, metering and platform support — including where Tolstoy is the better choice.
No credit card required on the free plan.
| Byvano | Tolstoy | |
|---|---|---|
| Free plan | Yes, permanent | Yes (Shop App and TikTok Shop publishing, starter AI content, AI Shopper search) |
| Entry paid plan | $29/mo | $19/mo (Shoppable Plus, 5,000 impressions) |
| Top self-serve plan | $99/mo — unlimited videos | Bundle Plus is $39/mo (5,000 impressions, 2,550 Studio tokens, 3,000 Shopper tokens); Bundle Pro is $199/mo (20,000 impressions, 15,840 Studio tokens, 17,000 Shopper tokens). |
| Billed on | Nothing — plans are capped by video count, never by views or impressions | Widget impressions plus AI tokens. Extra impressions cost $10 per 1,000. |
| Free trial | 60-day trial on paid plans | Free plan available; no separate trial needed |
| Platforms | Shopify (native app), WooCommerce (plugin), REST API for any storefront | Shopify-first |
| Shopify App Store rating | Listing pending review | 4.7 / 5 (237 reviews) |
Tolstoy bundles shoppable video galleries with AI video/image generation ("Studio") and an AI shopping assistant ("Shopper"), sold together as impression-and-token bundles.
If those capabilities are on your requirement list, Tolstoy is the more complete answer and you should evaluate it seriously. Brands that want AI-generated creative and a conversational shopping layer bundled with their video widgets.
Byvano solves one loop and tries to solve it without friction: connect your social accounts, import the videos that already perform, tag products on them, publish a widget, and see which videos produced revenue.
Merchants who already produce their own Reels, Shorts and TikToks and want them shoppable without per-impression billing.
Tolstoy bills on widget impressions plus ai tokens. That is a defensible model — it ties cost to usage — but it has a specific consequence for merchants: the months your marketing works are the months your software bill rises. A product page that goes viral raises impressions, raises overage, and raises the invoice, all at the moment you least want a variable cost.
Byvano caps plans by how many videos you publish, which is a number you control at planning time rather than one the market decides for you. Free is $0 (5 videos, 1 social account, carousel widget); Starter is $29/mo (25 videos, 2 social accounts, all widget types); Growth is $99/mo (unlimited videos, all accounts, full analytics); Enterprise is Custom (custom integrations, dedicated manager, api).
Whichever you pick, model your real traffic against the plan limits before committing. A tool that is cheaper at 5,000 impressions can be considerably more expensive at 500,000.
Byvano pulls from Instagram, YouTube and TikTok directly, so you re-authorise the same accounts rather than exporting files out of Tolstoy.
Import the videos that already earn engagement and tag products on them in the visual editor. Twenty to thirty videos is under an hour of work.
Publish the Byvano widget, confirm it renders on desktop and mobile, then remove the Tolstoy embed from your theme so both are not loading.
Byvano's entry paid plan is $29/mo and its top self-serve plan is $99/mo for unlimited videos. Tolstoy's entry paid plan is $19/mo (Shoppable Plus, 5,000 impressions). The more useful difference is how you are billed: Tolstoy bills on widget impressions plus ai tokens, while Byvano caps plans by video count and never by views or impressions. On a metered plan your bill scales with the traffic you worked to earn; on Byvano it does not.
Yes. Because Byvano imports directly from your connected Instagram, YouTube and TikTok accounts, you are not moving files between vendors — you reconnect the source accounts, re-import the videos you want, and re-tag products in the visual editor. Most catalogues of 20-30 videos are rebuilt in well under an hour. Remove the Tolstoy widget from your theme once your Byvano widget is live so the two do not both render.
No, and it is worth being direct about that. AI video and lifestyle image generation included in the bundles — that is a genuine reason to choose Tolstoy. Byvano is deliberately narrower: import social video, tag products, publish widgets, measure attributed revenue. If your requirement list is centred on that loop, the narrower tool is usually faster to run.
Both work on Shopify. Byvano is a native Shopify app that works with Online Store 2.0 and the theme editor, and it also ships a WooCommerce plugin and a REST API, so a merchant running two storefronts uses one account. Brands that want AI-generated creative and a conversational shopping layer bundled with their video widgets.
Pricing verified 28 July 2026. Every figure was read from Tolstoy's own pricing page or Shopify App Store listing on that date — sources are linked at the bottom of this page. Vendors change pricing often, so confirm current numbers before you commit.
Import five videos, tag your products and publish a widget on the free plan. If it does not beat what you have, you have lost an afternoon.
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