Pricing verified 28 July 2026
Two video commerce platforms with genuinely different shapes. Here is how they compare on pricing model, capability and platform support — with verified figures and sources.
| Bambuser | Tolstoy | |
|---|---|---|
| Free plan | Yes (250 views/month, 2 users, 1 domain, 10 GB storage) | Yes (Shop App and TikTok Shop publishing, starter AI content, AI Shopper search) |
| Entry paid plan | $79/mo (Essential — 2,000 views/month, billed annually at $948) | $19/mo (Shoppable Plus, 5,000 impressions) |
| Billed on | Monthly video views. Overage is charged at $0.25 per additional view, and storage and user seats are also tiered. | Widget impressions plus AI tokens. Extra impressions cost $10 per 1,000. |
| Higher tiers | Pro and Enterprise are quote-only and add 10+ users, 1,000+ GB storage, white-labelling, a mobile SDK and SSO. | Bundle Plus is $39/mo (5,000 impressions, 2,550 Studio tokens, 3,000 Shopper tokens); Bundle Pro is $199/mo (20,000 impressions, 15,840 Studio tokens, 17,000 Shopper tokens). |
| Free trial | Free plan, no credit card required | Free plan available; no separate trial needed |
| Platforms | Platform-agnostic, with a mobile SDK on higher tiers | Shopify-first |
| Shopify App Store | Not listed self-serve | 4.7 / 5 (237 reviews) |
Bambuser is a live-shopping-first video commerce platform covering live streaming, shoppable video, video consultation and live chat, sold on monthly view allowances with a genuinely usable free tier.
Brands running live shopping events and video consultations who need enterprise controls like SSO and white-labelling.
Tolstoy bundles shoppable video galleries with AI video/image generation ("Studio") and an AI shopping assistant ("Shopper"), sold together as impression-and-token bundles.
Brands that want AI-generated creative and a conversational shopping layer bundled with their video widgets.
Both platforms meter usage — Bambuser on monthly video views, Tolstoy on widget impressions plus ai tokens. So the decision comes down to capability and platform fit rather than billing risk, because both carry the same structural exposure: the months your marketing works are the months your software bill rises.
Whichever way that falls for you, price the tier that covers your peak month rather than your median month, and check whether overage is billed automatically or whether the widget simply stops rendering when you hit the cap. Those two details change the real cost more than the sticker does.
If what you actually need is narrower than either of these — take the Reels, Shorts and TikToks you already have, tag products on them, publish a widget, and see which videos produced revenue — then both Bambuser and Tolstoy are larger platforms than the job requires.
Byvano does that loop and stops there. It is $29/mo for the entry tier and $99/mo for unlimited videos, with no view or impression metering at any level, a permanent free plan, and native Shopify and WooCommerce support from one account. It has no live shopping and no AI video generation — if either of those is why you are on this page, the two platforms above are the right shortlist and Byvano is not.
Bambuser starts at $79/mo (Essential — 2,000 views/month, billed annually at $948); Tolstoy starts at $19/mo (Shoppable Plus, 5,000 impressions). Entry price is the wrong comparison on its own, though — Bambuser bills on monthly video views, while Tolstoy bills on widget impressions plus ai tokens. Model your real monthly volume against both before deciding; the cheaper entry tier is frequently the more expensive plan at scale.
Bambuser: Yes (250 views/month, 2 users, 1 domain, 10 GB storage). Tolstoy: Yes (Shop App and TikTok Shop publishing, starter AI content, AI Shopper search). The word "free" hides a wide range in this category — allowances run from 250 video views to 5,000 impressions — so compare the cap, not the label.
Yes. Bambuser: Platform-agnostic, with a mobile SDK on higher tiers. Tolstoy: Shopify-first. If you sell on more than one platform, that row is usually the deciding one.
Brands running live shopping events and video consultations who need enterprise controls like SSO and white-labelling. Brands that want AI-generated creative and a conversational shopping layer bundled with their video widgets. If neither description sounds like your business, the requirement you are actually solving for may be simpler than either tool — see the note on a third option below.
Pricing verified 28 July 2026. Every number was read from the vendor's own pricing page or Shopify App Store listing on that date. Sources are linked at the bottom of this page.
Compare all nine platforms on pricing model, metering and platform support in one table.
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