Instagram Reels import
A Reel earns its audience in about 48 hours. Import it into your Shopify store, tag the products in it, and the same clip keeps converting for as long as you sell the product.
Free plan available. No credit card required.
Instagram distribution is a rental agreement. A Reel gets a distribution window measured in days, the algorithm evaluates it, and then it moves on regardless of how good the creative was. Brands respond by producing more Reels, which is expensive, rather than extracting more value from the ones that already worked, which is nearly free.
The asymmetry is stark once you look at it directly. A Reel that reached 40,000 people on Instagram might send a few hundred to your site through a bio link. That same Reel on the product page it advertises reaches every shopper who lands there — for months — and reaches them at the exact moment they are deciding whether to buy. The audience is smaller and enormously more valuable.
There is a second argument, which is about ownership. Instagram Shopping puts your catalogue inside someone else's app, on their terms, with their data. On-site shoppable video puts the same creative on infrastructure you control, with attribution you can read, feeding a checkout you own. Both have a place; only one of them is an asset.
Authorise Instagram from the Byvano app inside Shopify Admin. Byvano reads your published Reels — it does not post on your behalf.
Sort by engagement and start with what already worked. Reels that held attention on Instagram hold attention on a product page, because the thing they were good at was holding attention.
Tag Shopify products onto the Reel with position and timing. A get-ready-with-me Reel can carry six products; a single-product demo carries one plus a cross-sell.
Product pages for single-product Reels, collection pages for styling content, home page carousel for brand-building creative.
Not every Reel that performs socially performs on a product page, and the difference is predictable enough to plan around. Social rewards novelty and pattern interrupts. A product page rewards evidence.
What tends to underperform on a storefront: trend-audio Reels whose appeal was the trend, meme formats, and anything that depends on the viewer already following you. Those earn reach; they do not earn purchases.
A practical starting set is eight to twelve Reels covering your top-selling products, placed on the matching product pages. That is enough to read the attribution data and see which of your creative instincts survive contact with buyers.
Yes. Instagram's API only exposes media for Business and Creator accounts, so a personal account cannot be connected. Converting is free and takes a minute in Instagram settings.
No. The connection is read-only — Byvano reads your published Reels so you can import them. It has no publishing permission.
The video streams from Instagram, so deleting the original removes it from your storefront widget too. If a clip is important to your product page, upload it to Byvano directly rather than relying on the Instagram copy.
Instagram Shopping makes your catalogue browsable inside Instagram. Shoppable video brings your Instagram creative onto your own storefront, where you own the traffic, the data and the checkout. They solve opposite halves of the same problem, and many brands run both.
You can import any Reel from a connected account. For creator and customer content posted from accounts you do not control, secure usage rights first and upload the file directly — the legal position matters more here than the convenience.
Eight to twelve, mapped to your best-selling products. That is enough volume to generate readable attribution data within a few weeks without spending a day on setup.
Start free, import your social videos and publish a shoppable widget in under five minutes.
Get Started Free →