Byvano is a shoppable video platform that helps ecommerce merchants convert short-form content — Instagram Reels, YouTube Shorts, TikTok, and direct uploads — into measurable sales, without writing code.
Short-form video is how products are discovered today — but most of that attention never turns into a purchase because the path from “watch” to “buy” is broken. Byvano closes that gap. We make it effortless for any merchant to tag products inside their videos and publish shoppable widgets that turn viewers into buyers.
Byvano is built by Seztech Inc., a US-based software company. We started Byvano after seeing merchants spend heavily to produce great video content, only to post it on social platforms where it drove likes instead of sales. Our team set out to give that content a second life — directly on the storefront, where it can be measured and monetized. Today Byvano serves Shopify and WooCommerce merchants who want their video to do more than entertain.
Byvano is for direct-to-consumer brands, content-led stores, and any merchant already creating short-form video. Whether you run a Shopify store or a WooCommerce site, Byvano fits into your existing storefront in minutes.
Merchants who install via the Shopify App Store are billed only inside Shopify Admin through Shopify-managed pricing — we never charge Shopify merchants on this website. WooCommerce and direct web sign-ups are billed separately. You can start free and upgrade when you're ready.
Legal entity: Seztech Inc.
Address: 6600 Chase Oaks Blvd, Ste 150, Plano, TX 75023, USA
Support: contact@byvano.com
Website: byvano.com
Video commerce is a category that rewards feature lists, and most platforms in it have responded accordingly — live streaming, AI generation, creator marketplaces, mobile SDKs, virtual try-on. Those are real capabilities and some merchants genuinely need them.
Byvano is built on the opposite bet: that most merchants do not. The majority of stores that would benefit from shoppable video already have the video. It is sitting on Instagram, YouTube and TikTok, it performed well when it was posted, and it stopped earning the week after. What is missing is not more content or a bigger platform — it is a short, reliable path from that content to the product page where the purchase happens.
So the product does four things and tries to do them without friction: import the video you already have, let you tag products onto it, publish a widget where it belongs, and tell you which videos produced revenue. Every feature request gets measured against that loop. Things that make the loop faster get built. Things that widen the product into a suite generally do not.
That is a real trade-off, not marketing. If you need live shopping, Byvano is the wrong tool and our comparison pages say so directly.
Most platforms in this category bill on impressions or video views. It is a defensible model — cost tracks usage — but it has a consequence that is easy to miss when you sign up and hard to miss six months later: the months your marketing works are the months your software bill rises. A product page that goes viral increases impressions, increases overage, and increases the invoice, at exactly the point where ad spend and fulfilment are already pressuring margin.
Byvano caps plans by how many videos you publish. That is a number you set at planning time rather than one the market sets for you. Growth is $99/mo for unlimited videos, and it stays $99/mo whether the widget is seen a thousand times or a million.
We are not the cheapest entry tier in the category and we do not claim to be — Videowise, Moast and Tolstoy all start lower. What we offer instead is a bill that does not move.
Byvano does not take ownership of your content. Video streams from the platform it was published on, which is why adding shoppable video does not increase your Shopify asset usage or your WordPress uploads directory. If you disconnect an account or cancel, the originals remain yours on Instagram, YouTube or TikTok exactly as they were.
Social connections are read-only. Byvano reads your published media so you can import it and holds no permission to post on your behalf on any platform.
Byvano is built and operated by Seztech Inc., a software company registered in Texas and based at 6600 Chase Oaks Blvd, Suite 150, Plano, TX 75023. Seztech also builds RxCompliant, a compliance tool for regulated ecommerce catalogues, so the team has spent a good deal of time inside Shopify and WooCommerce stores that have real constraints.
We are a small team, which shapes the product more than any strategy document does. A small team cannot maintain a suite. It can maintain one loop very well, and answer support email the same day.