Engagement and revenue in one view
Reach and engagement tell you what got watched. On-site video attribution tells you what got bought. Byvano reports both for the same content, which is the only way to tell those two things apart.
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Social analytics tools report what social platforms report: impressions, reach, engagement, saves, shares, follower growth. These are real numbers and they answer a real question, which is how content performed as content. For a media business that is the whole question.
For a store it is a proxy, and proxies drift. The clip with the highest save rate is often an aspirational styling video. The clip that sells is often a plain, slightly boring demonstration of how a thing works. Both are worth making, but a team optimising on engagement alone will systematically produce more of the first and fewer of the second, and will not be able to see why revenue is not following the graph.
The gap is not a reporting failure so much as a boundary problem. Social platforms can see everything up to the click and nothing after it. Your store can see everything after the click and nothing before it. Whoever is reading the two dashboards is expected to join them by intuition.
Byvano sits on both sides of that boundary, because it publishes the content and hosts the on-store video. The same video carries its social insights and its on-site performance, and the comparison stops requiring intuition.
Facebook Page and Instagram account metrics pulled from Meta's own insights endpoints — the platform's numbers, not a reconstruction. Metrics are refreshed on a schedule so the dashboard is a record rather than a live query against a rate-limited API.
Per-post metrics for what you published through Byvano, attached to the post in the calendar. Because the calendar already holds what you intended, the result is a single history of intention and outcome rather than two exports to line up in a spreadsheet.
For videos placed on your Shopify or WooCommerce storefront: views, clicks, add-to-carts and attributed revenue, per video. This is first-party data from your own store.
Some Facebook Page metrics — reach and audience demographics among them — were retired by Meta and are no longer available to any tool through the API. Where a metric is gone, Byvano says so rather than estimating it. An estimate rendered in the same typeface as a measurement is how a dashboard becomes untrustworthy.
Once engagement and on-site performance sit next to each other, a few patterns show up reliably, and they are worth naming because each implies a different action.
The content is entertaining and is attracting an audience that is not in a buying posture, or the transition from post to product is broken — no link, an unclear next step, a landing page that does not match the clip. Usually worth fixing rather than abandoning: the attention is real.
The most commonly under-invested pattern in ecommerce. A demonstration video nobody shares can be the best-converting asset on a product page. Social metrics alone will tell you to stop making these, and social metrics alone will be wrong.
Rare, and worth studying rather than celebrating. When it happens, the specific reason is usually reproducible — a format, a hook, a product category — and the point of noticing is to make three more.
Fine and normal. Most content is average; that is what average means. The value of measurement is not eliminating this category but keeping it from consuming the production budget.
A weekly glance and a monthly review is enough for almost every store, and more frequent checking actively degrades decisions — social metrics are noisy over short windows, and a Tuesday dip that reverses by Thursday will generate a strategy meeting if someone is watching daily.
The useful weekly question is narrow: which single piece of content did best on-site, and what was different about it. The useful monthly question is whether the mix is shifting in the right direction — more of the formats that convert, fewer of the ones that only entertain. Neither requires a bespoke report, and both are visible in a dashboard that shows engagement and revenue for the same asset.
Facebook Pages and Instagram Business/Creator accounts, using Meta's own insights endpoints, plus first-party on-site performance for videos placed on your Shopify or WooCommerce storefront.
For videos on your storefront, yes — views, clicks, add-to-carts and attributed revenue are reported per video from your own store data. For social posts, the platforms report reach and engagement only; nobody can see past the click from the social side.
Meta retired several Page metrics, including reach and audience demographics, and they are no longer available to any tool through the API. Byvano marks them as unavailable rather than estimating them.
On a background schedule rather than on every page load, which keeps the dashboard fast and stays well inside Meta's rate limits.
Analytics are available in the dashboard, and the API can be used for programmatic access with an API key.
No. GA4 measures your whole site; Byvano measures the specific videos it places on it and the social posts it publishes. They answer different questions and are complementary.
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