Pricing verified 28 July 2026
Two video commerce platforms with genuinely different shapes. Here is how they compare on pricing model, capability and platform support — with verified figures and sources.
| Tolstoy | Moast | |
|---|---|---|
| Free plan | Yes (Shop App and TikTok Shop publishing, starter AI content, AI Shopper search) | Yes (10 videos per widget, Moast branding shown) |
| Entry paid plan | $19/mo (Shoppable Plus, 5,000 impressions) | $15/mo (Pro) |
| Billed on | Widget impressions plus AI tokens. Extra impressions cost $10 per 1,000. | None — Moast does not bill on views or impressions |
| Higher tiers | Bundle Plus is $39/mo (5,000 impressions, 2,550 Studio tokens, 3,000 Shopper tokens); Bundle Pro is $199/mo (20,000 impressions, 15,840 Studio tokens, 17,000 Shopper tokens). | Pro adds unlimited videos per widget, multi-product tagging, automatic Instagram sync and customer content collection. |
| Free trial | Free plan available; no separate trial needed | Free plan available |
| Platforms | Shopify-first | Shopify |
| Shopify App Store | 4.7 / 5 (237 reviews) | Not listed self-serve |
Tolstoy bundles shoppable video galleries with AI video/image generation ("Studio") and an AI shopping assistant ("Shopper"), sold together as impression-and-token bundles.
Brands that want AI-generated creative and a conversational shopping layer bundled with their video widgets.
Moast competes on simplicity and price: a permanent free tier and a single $15/mo Pro plan, with no view-based billing at any level.
Small Shopify stores that want the lowest possible monthly cost for a shoppable video carousel.
The two use different billing models, and that matters more than the headline price. Tolstoy bills on widget impressions plus ai tokens, so cost scales with traffic. Moast does not meter usage, so a viral product page does not produce a larger invoice.
Whichever way that falls for you, price the tier that covers your peak month rather than your median month, and check whether overage is billed automatically or whether the widget simply stops rendering when you hit the cap. Those two details change the real cost more than the sticker does.
If what you actually need is narrower than either of these — take the Reels, Shorts and TikToks you already have, tag products on them, publish a widget, and see which videos produced revenue — then both Tolstoy and Moast are larger platforms than the job requires.
Byvano does that loop and stops there. It is $29/mo for the entry tier and $99/mo for unlimited videos, with no view or impression metering at any level, a permanent free plan, and native Shopify and WooCommerce support from one account. It has no live shopping and no AI video generation — if either of those is why you are on this page, the two platforms above are the right shortlist and Byvano is not.
Tolstoy starts at $19/mo (Shoppable Plus, 5,000 impressions); Moast starts at $15/mo (Pro). Entry price is the wrong comparison on its own, though — Tolstoy bills on widget impressions plus ai tokens, while Moast does not meter usage. Model your real monthly volume against both before deciding; the cheaper entry tier is frequently the more expensive plan at scale.
Tolstoy: Yes (Shop App and TikTok Shop publishing, starter AI content, AI Shopper search). Moast: Yes (10 videos per widget, Moast branding shown). The word "free" hides a wide range in this category — allowances run from 250 video views to 5,000 impressions — so compare the cap, not the label.
Yes. Tolstoy: Shopify-first. Moast: Shopify. If you sell on more than one platform, that row is usually the deciding one.
Brands that want AI-generated creative and a conversational shopping layer bundled with their video widgets. Small Shopify stores that want the lowest possible monthly cost for a shoppable video carousel. If neither description sounds like your business, the requirement you are actually solving for may be simpler than either tool — see the note on a third option below.
Pricing verified 28 July 2026. Every number was read from the vendor's own pricing page or Shopify App Store listing on that date. Sources are linked at the bottom of this page.
Compare all nine platforms on pricing model, metering and platform support in one table.
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