Launch offerEvery Byvano feature is free for 6 months — until 17 March 2027. No card needed. See pricing
Byvano
Free tool

Free UTM Link Builder for Social Media Posts

Add campaign tags to any link so Google Analytics can tell you which network and which post brought each visitor. Nothing is sent anywhere: the link is built in your browser.

FreeNo signupRuns in your browser

Your tagged link

Paste a page link on the left and your tagged link appears here.

Values are lowercased and spaces become underscores, so the same campaign is never counted twice.

How it works

How to use the UTM Link Builder

  1. 1

    Paste your link

    Enter the page you want people to land on, for example a product page on your store.

  2. 2

    Choose source and medium

    Source is where the click comes from, such as instagram. Medium is the type of traffic, such as social or email.

  3. 3

    Name the campaign

    Use one short name for everything in the same push, for example diwali_sale. Use the same name on every network so the results add up.

  4. 4

    Copy the tagged link

    Copy it and use it as the link in your post, bio or email.

Next step

Link tagged? Now schedule the post.

Byvano publishes to Instagram, Facebook and YouTube at the time you choose. Add your tagged link as the call to action, and your analytics shows which post brought the visitor.

Start scheduling freeHow scheduling works
Questions

Frequently asked questions

What is a UTM link?+
It is a normal link with a few extra words added after a question mark, such as utm_source=instagram. Your analytics tool reads those words and records where the visitor came from. The page the visitor sees does not change.
Which UTM fields do I need?+
Source, medium and campaign are the three that most reports are built on. Term and content are optional. Content is useful when you post the same link more than once and want to tell the posts apart.
Does a UTM link hurt SEO?+
No. Search engines treat the tagged link as the same page as long as your site sets a canonical URL, which most store platforms do. UTM links are meant for posts, ads and emails, not for links inside your own website.
Should I use capital letters?+
Keep everything lowercase. Analytics tools treat Instagram and instagram as two different sources, which splits your numbers. This tool lowercases the values and replaces spaces with underscores for you.
Where do I put the link in Byvano?+
Paste it as the call to action link when you write a post in the Byvano composer, and it is added to the post text. Instagram does not make links in captions clickable, so use the tagged link as your bio link there.
Is this tool free?+
Yes. There is no signup and nothing is stored. The link is built on your device.
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Plan it here. Publish it with Byvano.

Schedule Instagram, Facebook and YouTube posts from one calendar. Every feature is free for your first six months, no card needed.

Create your free account See the scheduler