Analytics
Reach
Also known as: Unique reach
The number of unique accounts that saw a post at least once.
In detail
Reach is a count of distinct accounts a post was seen by — distinct from impressions, which counts total views (one account scrolling past the same post twice adds two impressions but one reach). Instagram, Facebook, YouTube and TikTok all expose reach on their analytics APIs with slightly different definitions; Byvano reports each platform's own number on its account-insights view rather than averaging across platforms.
Examples
- A Reel reaching 50K accounts with 70K impressions has a per-account view count near 1.4.
Related terms
This term is used throughout Byvano — a shoppable video + social scheduling app for Shopify, WooCommerce and any website. See how it works or browse all glossary entries.