Shoppable video + social media glossary

A ratio comparing the engagement a post received (likes, comments, shares, saves) to the audience that could see it.

The number of unique accounts that saw a post at least once.

Content a customer or creator makes about a product, which the brand then republishes with permission.

A square 2D barcode that encodes a URL, scannable by any modern phone camera to open that URL instantly.

Instagram's vertical short-form video format, typically 9:16 and up to 90 seconds, discoverable in a dedicated Reels tab.

Short-form vertical video on TikTok, typically 9:16, with native music and effects.

YouTube's vertical short-form video format, up to 60 seconds, served in a dedicated Shorts shelf.

Importing many posts at once via a spreadsheet rather than drafting them one at a time in a composer.

A visual plan showing when each piece of content will publish across channels.

A comment posted by the account author immediately after an Instagram post, usually to carry hashtags without cluttering the caption.

A keyword prefixed with # that groups posts under a searchable topic across Instagram, Facebook, TikTok, YouTube and LinkedIn.

A single shareable landing page that collects every link a creator or brand wants to point from their Instagram, TikTok or YouTube bio.

Selling where social discovery and checkout live in the same flow — social platforms, link-in-bio pages, and on-site widgets fed by social content.

Software that queues posts to publish at future times on one or more social networks from a single dashboard.

A live video broadcast where viewers can tap products on-screen and buy without leaving the stream.

Attaching a product reference to a specific moment of a video so viewers can tap it and open that product.

A video that lets a viewer tap a tagged product and open the product page without leaving the video.

Selling through video — using video as the primary discovery and conversion surface instead of static product imagery.

A horizontal row of video thumbnails that scroll, each opening into a shoppable player.

A small persistent video player that docks to a corner of the screen as the shopper scrolls.

A square or masonry grid of video thumbnails rendered at a fixed density on the page.

A single shoppable video embedded in-flow inside a page section — the most natural fit for a blog post or a theme-wide hero.

A horizontal row of circular video avatars that expand into fullscreen tap-through players — the Instagram-Stories pattern applied to a storefront.