Video commerce

Live shopping

Also known as: Live-stream shopping, Live commerce

A live video broadcast where viewers can tap products on-screen and buy without leaving the stream.

In detail

Live shopping is a scheduled live video — on Instagram Live, TikTok LIVE, YouTube Live, Facebook Live or an on-site stream — where products shown are tagged in real time and viewers add to cart from the player. It compresses discovery, demonstration and purchase into one session, with strong conversion lifts for high-consideration categories (beauty, jewelry, kitchenware). Byvano does not host live streams itself; it imports the recording after the fact and tags products on the replay for continued on-site conversions.

Examples

A jewelry brand hosts a 45-minute Instagram Live revealing a new collection; the replay is imported into Byvano and placed on the collection page with every item tagged.

Related terms

This term is used throughout Byvano — a shoppable video + social scheduling app for Shopify, WooCommerce and any website. See how it works or browse all glossary entries.