Shoppable video

In detail

Shoppable video is any on-site video where products are tagged inside the frame so a viewer can tap a tag and open the product's page or add it to the cart. The video is the discovery surface and the catalog is the shelf — the two are joined by the tag. Byvano implements this as five widget types (carousel, grid, stories tray, floating player, inline block) that render on Shopify, WooCommerce, or any website via an embed snippet.

Examples

• A product page shows a 20-second Reel of a shirt being worn; two tags on the Reel open the shirt and the matching jeans.
• A homepage carousel plays five customer unboxings; each has a tag for the product being unboxed.

Related terms

• Video commerce
• Product tagging
• Carousel widget
• Floating widget