Social media
Social commerce
Also known as: Social selling
Selling where social discovery and checkout live in the same flow — social platforms, link-in-bio pages, and on-site widgets fed by social content.
In detail
Social commerce covers every path from a social post to a sale: Instagram Shopping, TikTok Shop, link-in-bio pages, and on-site shoppable video. The distinction with ecommerce proper is that the discovery and the checkout both start on, or close to, a social surface. Byvano sits on the on-site half: it schedules the social post that generates discovery and renders the same clip on the merchant's store with the product tagged so the sale completes under the brand's own domain and analytics.
Examples
- A merchant schedules a Reel on Instagram and embeds the same Reel on their product page via Byvano, so Instagram ads drive on-site conversions.
Related terms
This term is used throughout Byvano — a shoppable video + social scheduling app for Shopify, WooCommerce and any website. See how it works or browse all glossary entries.