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Byvano

Platform

TikTok video

Also known as: TikTok

Short-form vertical video on TikTok, typically 9:16, with native music and effects.

In detail

TikTok videos are TikTok's primary format: 9:16 vertical clips ranging from a few seconds to ten minutes, with native music, captions and effects. For merchants, TikTok drives discovery of new products at a different rate from Instagram — the "TikTok made me buy it" effect is a measurable phenomenon on Shopify stores. Byvano imports TikToks via public URL so the merchant can embed the same clip on their store as a shoppable video with tagged products; TikTok's current public API does not expose a programmatic delete, which Byvano reflects in the Timeline UI.

Examples

  • A snack brand imports a viral TikTok where a reviewer eats their product, tags the flavor in the clip, and places it on the matching product page.

Related terms

This term is used throughout Byvano — a shoppable video + social scheduling app for Shopify, WooCommerce and any website. See how it works or browse all glossary entries.