Platform
Instagram Reel
Also known as: Reel
Instagram's vertical short-form video format, typically 9:16 and up to 90 seconds, discoverable in a dedicated Reels tab.
In detail
Reels are Instagram's answer to TikTok: vertical video up to 90 seconds, with music, captions and sticker overlays, surfaced in the main feed and a Reels tab. For ecommerce, Reels are the highest-reach format Instagram offers to new audiences — they can be published organically or boosted as ads, and Instagram Business accounts can also schedule them to publish at a future time (which is what Byvano does). The same vertical clip can be re-used on-site through a shoppable video widget.
Examples
- A fashion brand schedules a Monday Reel for 9 AM and embeds the same clip on its new-arrivals collection page with tags on the top-selling look.
Related terms
This term is used throughout Byvano — a shoppable video + social scheduling app for Shopify, WooCommerce and any website. See how it works or browse all glossary entries.